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Willem Royaards


Willem Royaards is a trilingual (English, French and Dutch) international business and executive coach and consultant in leadership, management, organisation and team development. He supports companies in order to create value through human capital development.

He also runs an International website: A resource centre for professional coaches.

He has worked in numerous industries, multinational companies, government agencies and local communities all over Europe.

Business experience as Executive Director, General Manager, Corporate Department Manager and HR Manager as well as Business Partner in an event organisation company.

Coaching Approach

My particular skills lie in coaching and working with groups to stimulate discussion, raise awareness, develop abilities, and create plans that lead to action. I balance pragmatic leadership approaches with creative and innovative solutions. In Leadership Development my work includes aligning people through ‘Vision and Values’ and helping leaders to understand, manage and change organisational culture.

I have extensive experience working across cultures in multiple languages and am particularly good at quickly grasping challenges faced, cutting through complexity and identifying pragmatic solutions. I like to encourage and support a shift in thinking and behaviour; helping my coaches to take off automatic pilot and putting it into manual operation.


Personal Philosophy

“A single leaf working alone, provides no shade”.

I strongly believe that people perform better when they feel good about themselves.


I like to create a coaching place where clients can experiment, create strategies, explore new perspectives, try - and fail! - without limitation, in a safe and creative environment. 

Coaching is about promoting increased self-awareness, self-management, choice, competence and well-being, with the clear aim of producing increased performance or results, meaningful and sustainable changes.

My role is not to provide new answers, but rather to enable leaders to step back from the situation, to see patterns and to identify the actions required to enable them to make progress.


Other certifications

He is a certified ICF coach and has been certified for Certificate Program in Applied Neuroscience, Work Energy Analysisâ, Certified 3 Brains coach, AEC HR, Success Insights and psycho technique instrumentation Human Side, DISC & Driving Forces, Emotional Intelligence EQ2, My Mental Energy Pro, and Central Test. Certified Mentor Coach.


Where in the world?

While I spend most of my time all over Europe, my client base is around the world.


Contact me


Mobile : 0033608467851

Websites : and




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